Current: Chairman - Communications Hub at DMA Mobile Marketing Council, DMA Consultant at DMA Past: Head of Direct Marketing at Blyk, Direct Marketing Sales Director - BBC Magazines at BBC Worldwide, BBC Worldwide Career at BBC Magazines, Head of Direct Marketing Sales - BBC Magazines at BBC Worldwide, Radio Times, Arts & Factual Group Direct Marketing Sales Manager - BBC Magazines at BBC Worldwide, Radio Times Sales Executive & Senior Sales Executive - BBC Magazines at BBC Worldwide, Radio Times Classified Sales Executive - BBC Magazines at BBC Worldwide, Display & Classified Sales Executive at Mediaforce UK Education: Imperial College London Summary: With over 20 years of media experience, Jo is a freelance Direct Marketing & Mobile consultant. Following a year at Blyk as Head of Direct Marketing, she has transitioned into the dynamic, fast moving world of Mobile Marketing. Prior to this she had a media career at a BBC Worldwide which spanned nearly 16 years. Ultimately she was the Direct Marketing Sales Director for BBC Magazines. Joining BBC Worldwide in 1992 she was promoted several times before taking on a group role. Working in Direct Marketing advertising since 1996, throughout this time she was developing & growing Insert revenue across the BBC Magazines portfolio. Responsible for setting up a centralised inserts sales team for the whole of BBC Magazines. Working closely with the Direct Marketing Association, UK, she has helped & continues to influence industry to maximise the potential of both the Insert & Mobile Marketing channels. This industry association has afforded her the opportunity to work with a variety of stakeholders in the Insert & Mobile industry, as well as the wider direct marketing community. Jo was a dedicated member of the DMA Inserts Council for 9 years. In 2004 she was voted Vice Chair and proudly held the role of Chair of the Council for 3 years & is very proud of the work that the Council has continued to drive through for the for the benefit of the industry as a whole. She has been a member of the DMA Mobile Marketing Council since October 2008, recently taking the role of Chair of the newly formed Communications Hub. She is excited about the future of Mobile & the positive contribution which the Mobile Marketing Council is making within the channel to promote the use of Mobile across industry. With particular strengths in building relationships at all levels, with excellent negotiation, communication & presentation skills Jo is keen to fuse Mobile & Direct Marketing techniques for mutually beneficial working relationships across channels.
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